Apr 6, 2021
CJ talks to David Aguilera, head of an academy, Barbell Academy student, and strength coach who has worked to grow his coaching practice and, in doing so, found the balance between his life, primary career, and coaching that is healthy and good for him and his family. Learn more about David and Iron Eagle here: www.iestrength.com
David began training because he felt the diminishing abilities of middle ages creeping up on him and knew he needed to combat this with exercise.
Coaching became a natural thing to do for him as he found the benefits of lifting and training and feels that helping others is his mission, in both his primary career and now coaching. He loves seeing not just the physical benefits but the mental and physical changes that occur when someone subjects themselves to difficult things and grows.
Training for him became a routine--a practice--that made a better day, a better week, a better life for him.
One thing he found he could NOT do was coach too much or train and coach at the same time. If he coached and trained alongside his lifters, one or both suffered.
Once he decided to become a coach, he knew receiving high-quality coaching would help him become a better coach, so he signed up for BLOC.
He also had an experience that doesn’t seem to be discussed as much with coaching but really is likely common, which is an anti-inspiration experience. He saw bad coaches and did not want to be one of those bad coaches.
Another thing CJ & David discuss is getting paid & the importance of this. It really makes a difference when a client is paying you versus coaching your friend or family for free. It often makes BOTH you and your clients take it more seriously.
One thing that helped David grow was social media. He began to post his coaching and lifting and acquaintances began to ask questions, and eventually some of them became clients.
Also, his own transformation with lifting was important. This adds to the issue that early on he signed up for way too much coaching, and he found himself unable to train. He’s learned a few lessons from this, including the importance of blocking off time for you as a coach to lift and train. He then applied this to more, and has blocked off times for coaching and lifting and other activities.
It took trial and error and making mistakes and overcommitting, but he ultimately found the current set up where he has 4 clients and that’s the perfect balance for him. He wouldn’t want more, and is content with the current amount of time he spends with coaching.
He also uses the earnings from coaching and invests them back in the business. He purchases equipment and to develop himself as a coach with things such as the Barbell Academy.
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