Nov 26, 2018
As Socrates counseled, know thyself, so those of us at
Barbell Logic and SSOC evaluate (and re-evaluate) who we are as our
audience and business grows. To that end, Matt and the staff at
SSOC have developed a set of core values which spell out the
identity of the company. Of course these values weren't selected in
a vacuum, and they reflect more broadly the values of Matt and
SSOC and Barbell Logic's Core Values
- We believe in who we are: a company who
endeavors to get anybody and everybody strong, to
bring Starting Strength to a bigger audience.
- We choose what is right over everything else:
even when the right thing means making less money, not growing as
fast as we want, or admitting mistakes which might create bad
press, we do it anyway.
- We strive to be the best at what we do: we
want to be the best strength coaches in the world, the best online
coaching company in the world, and, importantly, the best at
everything we do, even outside of barbell coaching.
- We want to "wow" our customers with outstanding
service: which means underpromising and overdelivering. It
also means admitting when we miss the mark, and figuring out how to
constantly improve our customer service experience.
- We accept personal responsibility: we don't
kick the can down the road, don't pass the buck. We take
responsibility for what we do, and what happens on our watch. Even
when things aren't our fault, we strive to figure out what part we
played in creating an environment where a mistake is made.
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